If you shop at a larger supermarket chain you need to recognise that their main aim is to “make-sure-customers-spend-as-much-money-as-we-can-get-out-of-them” As soon as you walk into the shop you will be subject to a whole range of selling techniques that you are probably not even aware of. Here are some of the steps that you can take to ensure that you leave the store with only the things that YOU want.
1. Don’t EVER do the shopping when you are hungry! Most supermarkets use smell as a way of encouraging you to buy. The aroma of freshly baked bread is a classic selling technique. Some places don’t even have an in-house bakery – the smell is just pumped through the store!
2. Make a list! This is really obvious when you realise that most supermarkets put staple food items at the furthest reaches of the store so that you have to wander round the whole place to find them. By drawing you into the shop you are more likely to buy on impulse. Stick to your list!
3. Use coupons! If you love a bargain – go for the bargains that you choose rather than the surplus stock that the shop wants you to buy! Find vouchers, discount codes and other coupons on websites such as http://www.myvouchercodes.co.uk/.
4. Look up and down! Manufacturers pay hefty premiums to ensure that their products are displayed at eye level ( or at child’s eye level) They pay more because shoppers will often not bother to check the other shelves, consequently these item are often the most expensive. Before grabbing the first item you see, take a few seconds to look at the upper and lower shelves. Similar products are placed together and simply looking will often reveal the same product at a much better price.
1. Don’t EVER do the shopping when you are hungry! Most supermarkets use smell as a way of encouraging you to buy. The aroma of freshly baked bread is a classic selling technique. Some places don’t even have an in-house bakery – the smell is just pumped through the store!
2. Make a list! This is really obvious when you realise that most supermarkets put staple food items at the furthest reaches of the store so that you have to wander round the whole place to find them. By drawing you into the shop you are more likely to buy on impulse. Stick to your list!
3. Use coupons! If you love a bargain – go for the bargains that you choose rather than the surplus stock that the shop wants you to buy! Find vouchers, discount codes and other coupons on websites such as http://www.myvouchercodes.co.uk/.
4. Look up and down! Manufacturers pay hefty premiums to ensure that their products are displayed at eye level ( or at child’s eye level) They pay more because shoppers will often not bother to check the other shelves, consequently these item are often the most expensive. Before grabbing the first item you see, take a few seconds to look at the upper and lower shelves. Similar products are placed together and simply looking will often reveal the same product at a much better price.
